We can never escape from the sheer fact that Artificial Intelligence is changing sales. Actually, it is a trend that’s equal parts exciting and alarming, raising the potential for both increased efficiency and massive job displacement.
Regardless of whether you find AI ideal for sales, your role, or humanity at large, the fact remains: it is only getting more sophisticated and ubiquitous as time goes on. No wonder you should consider using AI for sales to your advantage. But why is this really the case?
For starters, AI can help automate tedious tasks to free salespeople up to sell. Keep in mind sales professionals save two hours and 15 minutes a day using AI to automate manual tasks. 78% of salespeople say that AI can help them spend more time on the most essential aspects of their role.
If this is not enough, AI can support more thoughtful customer insights with the vast majority of salespeople agreeing that AI can help them pull insights from data they otherwise wouldn’t be able to find. Moreover, AI has the potential to enhance personalization in sales.
You should always keep in mind that AI for sales can be leveraged in many different ways. To start as off, it allows for access to advanced data enrichment, analysis, and applications. Sound data enrichment is transitioning from an asset to a necessity for sales organizations. It allows you to create a more holistic, comprehensive, and accurate understanding of your prospects, leads, customers, and processes.
You can also choose to enhance performance with AI-powered conversation intelligence. One notable example of an AI-powered conversation intelligence tools is Chorus. This platform is widely known to leverage the power of artificial intelligence to recognize the context within a conversation, identify key moments within sales calls, and even note competitor mentions.
Sales teams can also leverage generative AI as a resource for creating and integrating upon more thoughtful, effective sales scripts. It is in your best interest to research more about AI for sales before making the bold decision to use it to your advantage.
