It was all starry and stylish as Pharrell Williams showcased his debut collection as Louis Vuitton’s new Menswear Creative Director at the Paris Fashion Week on Tuesday (June 21). The multi-hyphenate musician drew the who’s who of the global fashion world to the iconic Pont Neuf bridge, which was transformed into a runway for the brand’s Spring/Summer 2024 collection. The front row saw celebrities like Rihanna – the face of the upcoming campaign for the label’s new line – and A$AP Rocky, who rocked matching denim cargo sets and beanie caps with sequin LV squares, among other cult-favorite styles. Also present were Jay-Z and Beyonce, who sported vibrant yellow silk suits that were part of the collection. Other stars in attendance included music artists like Kendrick Lamar, Andre 3000, Lil Duval, the ’90s rap group SWV, rapper Law Roach and Louis Vuitton house ambassador Zendaya.
Pharrell’s collection was a testament to the fusion of street and high-fashion design he is known for, taking inspiration from Louis Vuitton’s traditional checkered monogram print and adding it to the clothing he’s made his own over the years. He wore the logo in camouflage on boxy varsity jackets and shirts. He even distorted it into a pixelated pattern referencing the graffiti he’s long used as an artistic medium. He also added a profusion of tailored suits, a nod to his musical background, including collaborations with current Kenzo creative director Nigo and Billionaire Boys Club founder Takashi Murakami in the early 2000s.
The LV show was the first time Williams had attended one of the fashion world’s most prestigious events since becoming the label’s man in February, succeeding the late Virgil Abloh, who had held the position from March 2018 until his death in November 2021. The show was a major success, drawing thousands of fans who filled the streets of Paris and streamed it live on YouTube.
LV’s new menswear collection includes everything from graphic prints and denim jackets to cargo pockets and cargo pants. It also features a series of oversized hoodies and dresses, all crafted in signature fabric that has been an integral part of the brand for decades. Other accessories on offer include:
- Embossed backpacks.
- Mini black beanies.
- Structured logo berets.
- Square camo sunglasses.
- Open-air golf carts carry the label’s trademark luggage trunks along the runway.
The collection will hit stores and online in June. For a sneak peek, click through the gallery below.
